Authenticity is felt, not found.

Oxford University ran an experiment.

They scanned people’s brains while showing them Rembrandt paintings.

But there was a trick!…

Some were genuine.

Some were fakes.

…and the participants didn’t know which was which.

When people believed they were looking at a real Rembrandt, their brains lit up 🤩.

When they thought it was a fake, their brains stayed flat 😑.

But as you have probably guessed, sometimes the “authentic” ones were actually fake and vice versa.

The only thing that changed was the story people were told.

The perception of authenticity matters more than the authenticity itself. It’s the meaning we attach that gives feeling.

That’s why this maxim holds true:
𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝗶𝘀 𝗳𝗲𝗹𝘁, 𝗻𝗼𝘁 𝗳𝗼𝘂𝗻𝗱.

You can’t manufacture authenticity. Regardless of bold claims you may make or certifications you may have.

It’s belief that defines authenticity and how the person inherently feels.

So whether you’re building a brand, creating, or leading a team, remember:

Authenticity lives in the hearts and minds of others, not just in the facts they find.